Experience

I have hands-on experience creating, managing, and analyzing social media content across multiple platforms, with a focus on short-form video, audience engagement, and performance-driven results. My background combines creative execution with a strong understanding of digital strategy and analytics.

Social Media & Content Creator

Independent · Multi-platform

I create and manage platform-native content across TikTok, Instagram, YouTube, Twitch, and Pinterest, adapting creative direction, tone, and format to fit each platform rather than reposting identical content.

My work centers on short-form video, trend execution, and audience behavior. I regularly analyze performance metrics such as views, engagement, saves, shares, and follower growth to guide creative decisions and improve results over time.

Highlights

  • Produced multiple organic short-form videos exceeding 1M–2M+ views

  • Maintained strong engagement across posts through effective hooks, pacing, and trend timing

  • Built repeatable performance across different accounts and content niches

Ecommerce Content & Product Promotion

FairyCatJewelry LLC

I created promotional short-form content to support limited-run handmade jewelry releases, handling both content creation and product launch execution. This included visually showcasing products, building anticipation ahead of release, and managing inventory availability.

Content was designed to align with platform behavior while clearly communicating scarcity and value.

Highlights

  • Generated content-driven demand prior to product release

  • Initial product sold within minutes of listing, with follow-up inventory selling out the same day

  • Demonstrated the ability to convert audience attention into real purchase behavior

Twitch Affiliate & Community Manager

Twitch

I hosted and managed livestreams with a strong emphasis on real-time audience interaction and community building. This included moderating chat, maintaining a welcoming and brand-safe environment, and encouraging repeat viewership through consistent engagement.

I also supported livestream growth through short-form content and cross-platform promotion.

Highlights

  • Achieved Twitch Affiliate status

  • Sustained active chat participation and repeat viewers

  • Built and maintained an engaged online community

Brand & Artist Collaboration Experience

Short-Form Promotional Content

I have experience creating short-form promotional content for brands and artist teams, balancing partner messaging with platform-native content styles to maintain authenticity and engagement.

This work required following brand direction while still optimizing content for performance and audience response.

Highlights

  • Delivered promotional content with strong engagement and reach

  • Collaborated effectively with external teams and campaign goals

  • Maintained audience trust while promoting partner content

Education

Master of Science in Digital Advertising

Liberty University

Bachelor of Science in Digital Design

Liberty University