Featured Case Studies

Short-Form Content → Content-Driven Product Demand

Goal

  • Drive interest and sales for a limited handmade product using short-form video.

What I Did

  • Created a short-form video highlighting the product with a clear visual focus and limited availability.

Result

  • The video generated strong interest prior to product release. When the necklace was listed the following day, the initial unit sold within minutes.

  • Due to continued demand, two additional necklaces were created and released days later, both of which sold out within the same day they were listed.

Initial product sold within minutes of release; follow-up inventory sold out same day

Viral Short-Form Reach (2.2M Views)

Short-form video performance

108K+ views with high saves and shares, indicating strong purchase intent.

Content-driven product demand

Initial product sold within minutes of release, with additional inventory selling out the day it was listed.

Goal

  • Increase reach and visibility through platform-native short-form content.

What I Did

  • Created trend-aligned short-form content on a niche-focused account, leveraging timely audio, strong visual timing, and expressive framing to maximize discoverability and engagement.

Result

  • The video reached 2.2M views organically, generating high engagement and significantly increasing account exposure.

Organic short-form video reaching 2.2M views

Viral short-form performance

Organic video reaching 2.2M views through trend-aligned content.

Account-level reach and engagement

Increased exposure driven by high-performing short-form content.

Performance Highlights

High-performing short-form video

Strong engagement through saves, shares, and comments at scale.

Consistent engagement across posts

Short-form content maintaining high interaction beyond initial reach.

Viral short-form reach

Organic video achieving 1.5M+ views with significant audience interaction.

Audience interest at scale

High saves and shares indicating strong viewer interest and replay value.

Sustained performance over time

Consistent reach and engagement across different posting periods.

Platforms & Skills

Platforms

  • TikTok

  • Instagram

  • YouTube

  • Twitch

Additional Familiarity

  • X (Twitter)

  • Pinterest

  • Facebook

Skills

  • Short-form video strategy

  • Trend identification & execution

  • Platform-native content creation

  • Audience engagement & retention

  • Community management

  • Content performance analysis

  • Cross-platform content adaptation

  • Consistent content scheduling